Google Ads conversions - GenerateSaaS Docs

Wire Google Ads conversion tracking onto the gtag.js that GA4 already loads with the ads key under config.analytics.google - conversion ID, per-event labels, and the Consent Mode v2 signals.

Add ads under config.analytics.google to wire conversion tracking onto the gtag.js that GA4 already loads - no extra script, same consent gating:

analytics: {
  google: {
    measurementId: "G-XXXXXXXXXX",
    ads: {
      conversionId: "AW-XXXXXXXXX",
      conversionLabels: {
        purchase: "AbC-D_efG-h12_34iJ",
        sign_up: "ZyX-w9vU8t76_54sR",
      },
    },
  },
},

Get both values from Google Ads: create a conversion action under Goals → Conversions, choose the Google tag setup, then copy the AW- conversion ID and each action's label.

conversionId alone registers Google Ads as a second gtag destination - remarketing audiences and the conversion linker work immediately, and consent grants already carry the Consent Mode v2 signals (ad_storage, ad_user_data, ad_personalization) Google requires in the EEA.
conversionLabels maps built-in or custom events to labels; each fires an extra conversion ping to AW-XXXXXXXXX/LABEL. The purchase label carries value, currency, and transaction_id, so Smart Bidding and deduplication work once you enable "use transaction IDs" on the conversion action.
The key is strictly additive: omit ads and GA4 is unchanged; omit a label and that event sends no ping.

Prefer not to tag in code? Link GA4 to Google Ads and import GA4 key events as conversions instead - no ads config, at the cost of delayed, modeled imports.

Analytics

Providers and useAnalytics().

Cookie consent

The grant that carries the Consent Mode signals.